Category Archives: eCommerce

Getting shoppers to buy more – Omnichannel goes back to basics

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It's easy to spend lots of time focusing on the new and exciting technologies for implementing Omni-channel and forget some of the most fundamental needs of customers. Go into almost any store and a proportion of customers will be paying in cash. It might be a large number of customers or a relatively small number but the actual revenue to the retailer will very likely be most significant. Now look at online. It may offer a wider range of products than are available in the store but Read more [...]

What makes eCommerce sites successful and how do we put it in stores?

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When retailers with eCommerce sites were asked by an RSR survey which technologies they most valued two of the top three answers were Product Reviews (52%) and Product Recommendations (50%). These results are consistent with previous years’ surveys in spite of the large number of newer technologies that have since become available. Retailers with eCommerce sites know from monitoring their sites that product reviews and recommendations sell more products. According to Reevoo  there’s a 178% Read more [...]

Promotional tickets that sell

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As retailers move closer to an omnichannel strategy we need to see what more can be learnt from the eCommerce channel and applied at the shelf edge in stores. Of course ways to increase revenue and profitability are particularly interesting. One source of information about eCommerce is a benchmark report from RSR called eCommerce 2012.  In this report RSR identified what retailers thought were the top opportunities to increase eCommerce revenues. At the bottom of the list of opportunities Read more [...]

Retailers top objective for 2012

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The top objective for retailers in 2012 is to raise profits without selling more items, according to Bjorn Weber from Planet Retail. Not any easy thing to pull off but I think that it's an excellent objective to test every business decision against. If an action does not help you achieve this objective either don't do it, or do it differently. Retailers have moved on from just cutting costs. The obvious reductions have already been made and some cost cutting actually damages profitability, particularly where Read more [...]