Category Archives: Electronic shelf labels

Retail is detail

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Tesco's Chief Executive, Philip Clarke, emphasised in his strategy for putting Tesco UK back on track that "retail is detail".  I'm sure that we all agree with him. The challenge for Tesco, and most other retailers, is that shoppers have increasingly high expectations about their shopping experience. They have a much lower tolerance of long checkout queues, missing price tickets, misleading promotions and poor customer service.  Not only has the base line risen but it keeps rising. For Read more [...]

Smarter Promotions – The Top 8 features

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In my last blog I made the case for smarter promotions. This blog focuses on what smarter promotion tickets look like to shoppers at the key decision point - the shelf edge. Tickets that sell  The prime objective of a smarter promotion ticket at the shelf edge is to get shoppers to make a purchase that they would not otherwise make. Retailers who do this well convince shoppers to buy immediately by having the right added value information on their tickets. Most importantly smarter Read more [...]

Electronic Shelf Labels (ESLs) – update

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Back in November I blogged about Electronic shelf labels and predicted that most major retailers will be deploying them, or planning to, within the next 12 months. Here is a update. Just recently I've noticed that the number of searches on our website for Electronic shelf labels has risen significantly. Excluding derivates of our company and product names it's become the second most popular search term.  I also spotted in RetailWeek that Waitrose are considering ESLs and I know of several Read more [...]

Electronic shelf labels – when?

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Why aren't electronic shelf labels used in more stores in the UK? For more than two years we've been showing retailers how our NetTickIT software not only enables the printing of offers in-store but can also send the same information to electronic shelf labels. Retailers have seen for themselves how the electronic shelf labels supplied to us by ZBD and Pricer all update their prices via a touch of a button. After seeing this for themselves almost every retailer that we've shown them to were Read more [...]