Category Archives: Marks & Spencer

What M&S, McDonalds and Harrods are doing in-store

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Major retailers such as M&S, McDonalds and Harrods are making significant changes in their stores.  This is what they said at the Retail Bulletin In-Store Engagement Conference in July 12. Claire Zuurbier, Workstream Lead New Channels Marks and Spencer M&S want to be: The leading Multi-channel Retailer in the world by 2014 The New Channels team started two years ago with three people. It now has 50. The first project from the new CEO was “put big screens in stores”. The team Read more [...]

Justifying in-store technology

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In-store technology provides a wide range of ways to improve customer experience and grow sales. The challenge is often building business cases for specific investments. One way to help could be to attend the Retail Bulletin conference on In-store Engagement. It has speakers and panelists from Tesco, M&S, Vodafone and a number of other big names in retail who will share their experience and viewpoints. I will be at the event so if you do decide to attend please say hello. If you can't Read more [...]

QR codes are NOT dead

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The demise of QR codes has been greatly exaggerated. Certainly some implementations of QR codes have added little value to customers and rightly gained negative publicity. It's a shame that the successful use of QR codes has not had the same amount of visibility. At Retail Bulletin's Multichannel conference on 1st February Schuh, Marks & Spencers and Halfords all said that QR codes was the most important technology for 2012. Tesco didn't go quite as far but did see them as a key way to access Read more [...]