Category Archives: recommendations

Convenience stores – competing with the big four supermarkets

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According to a report in The Grocer the big 4 have opened nearly 10% more convenience stores year on year. That’s nearly three times the growth rate of Co-ops and symbol stores. Unaffiliated stores have actually shrunk by 2%.  Can the Co-ops and symbol stores fight back? Everybody wants convenience The value of the UK c-store sector has grown by 4.9% according to IGD and it predicts compound growth of 5.3% up until 2018. This makes it a very attractive market for the big 4 and other supermarkets.  Read more [...]

How Amazon gets customer reviews

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Customer reviews are one of the main reasons why shoppers go to Amazon. So how does Amazon get so many customers to write those reviews? Getting the first customer review on any product is difficult. Most shoppers have a reluctance to be the first to write anything and those that do often write a negative comment due to a bad experience with the product.  This has been the experience of many retailers when they started customer review programmes and caused some to either drop the idea or in Read more [...]

What makes eCommerce sites successful and how do we put it in stores?

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When retailers with eCommerce sites were asked by an RSR survey which technologies they most valued two of the top three answers were Product Reviews (52%) and Product Recommendations (50%). These results are consistent with previous years’ surveys in spite of the large number of newer technologies that have since become available. Retailers with eCommerce sites know from monitoring their sites that product reviews and recommendations sell more products. According to Reevoo  there’s a 178% Read more [...]