Category Archives: Tesco

Justifying in-store technology

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In-store technology provides a wide range of ways to improve customer experience and grow sales. The challenge is often building business cases for specific investments. One way to help could be to attend the Retail Bulletin conference on In-store Engagement. It has speakers and panelists from Tesco, M&S, Vodafone and a number of other big names in retail who will share their experience and viewpoints. I will be at the event so if you do decide to attend please say hello. If you can't Read more [...]

Successful retail management – 10 words from Terry Leahy

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In his new book Management in 10 Words Terry Leahy identifies the 10 vital attributes that make successful managers and great organisations. When I was doing some work for Tesco a few years ago I saw all these “words” in action and they worked well.   1. TRUTH: “Organisations are terrible at confronting the truth. It is so much easier to define your version of reality, and judge success and failure according to that. But my experience is that truth is crucial both to create Read more [...]

The big question for shoppers

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Shoppers at the shelf edge often have one nagging question. Can I get this same item cheaper at another store? If you are in a grocery store looking at branded products the answer is much more likely to be no.  All of the big grocers have some form of price matching and now Waitrose has just announced: From today, our prices on branded grocery products are now identical to Tesco’s, excluding promotions. Every day common pricing (EDCP) EDCP is simpler for shoppers as there is less Read more [...]

Retail is detail

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Tesco's Chief Executive, Philip Clarke, emphasised in his strategy for putting Tesco UK back on track that "retail is detail".  I'm sure that we all agree with him. The challenge for Tesco, and most other retailers, is that shoppers have increasingly high expectations about their shopping experience. They have a much lower tolerance of long checkout queues, missing price tickets, misleading promotions and poor customer service.  Not only has the base line risen but it keeps rising. For Read more [...]

Notes on RetailBulletin MultiChannel Conference Feb12

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Another excellent event put together by Retail Bulletin. The top message was that mobile is seen as the vehicle that linked together on-line and off-line channels and enables multichannel integration.  One speaker actually called mobile the saviour of bricks and mortar stores!  Other common themes were:  QR codes, trial things quickly, focus on customers, iPod & Pads and channel integration. Here are my notes on some individual speakers. Kenny Ball, IT Director, Schuh Major success Read more [...]

Effective offers

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Most major retailers operate a concept of product and price bands linked to demographics, but the vast majority of their promotions are featured nationwide.  In many stores and for many products nationwide promotions work well, but in some specific stores they are far less effective.  In fact, they could result in no benefit at all to the retailer and brand because they are not hitting the intended target shoppers. The answer is to only feature the right promotions at the right stores. This Read more [...]

Mobile at the Summit

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On 27 September I joined over 100 retailers at The Retail Bulletin Mobile Summit in London. Definitely a worthwhile trip. The presentations from Waitrose, Tesco, Halfords, New Look and almost everyone else illustrated just how fast mobile has shifted from a new technology that a few iPhone loving customers might be interested in to something that is an integral part of retailers business and marketing strategy.  For many this transition has taken just 18 months. Things are continuing to move Read more [...]