Category Archives: Tickets that sell

Customers want better promotions

Posted on by
Reply
The Grocer and the press are giving a lot of coverage to the importance customers give to clear pricing and quality offers. What can retailers do to increase shopper trust in their promotions? The purpose of any in-store promotion is ultimately to sell more products but promotions also play a key role in attracting customers to the store and encouraging them to keep coming back for more. However, to get all three benefits from a promotion shoppers have to be able to easily understand the promotion Read more [...]

The Amazon approach to getting customers to buy

Posted on by
Reply
Amazon know how to give shoppers lots of reasons to buy but, physical stores can also use those techniques to sell more at the shelf edge. The Amazon Approach has been our most popular white paper download. It dissects the techniques that Amazon use on their website and illustrates how physical store can apply them and better compete with Amazon. Amazon is a topic that comes up in many of our conversations with retailers. As a result we're not just learning from Amazon but also developing Read more [...]

Price promotions

Posted on by
Sometimes we need to remember that the prime objective of a promotion is to promote a product - not its price. Over use of price in a promotion makes it more important than the product and leads to commoditisation. So, it's dangerous for the business as well as being "follow the crowd" marketing. Now is a really exciting time for marketing professionals to uncover and use really strong "reasons to buy" in their promotions because shoppers are not just driven by price. Shoppers buy products Read more [...]

What M&S, McDonalds and Harrods are doing in-store

Posted on by
Major retailers such as M&S, McDonalds and Harrods are making significant changes in their stores.  This is what they said at the Retail Bulletin In-Store Engagement Conference in July 12. Claire Zuurbier, Workstream Lead New Channels Marks and Spencer M&S want to be: The leading Multi-channel Retailer in the world by 2014 The New Channels team started two years ago with three people. It now has 50. The first project from the new CEO was “put big screens in stores”. The team Read more [...]

Why shoppers use mobiles in stores. Is it showrooming?

Posted on by
Some retailers were concerned about shoppers using mobiles in their stores for showrooming.  But, what do shoppers actually use mobiles for?  The results may surprise you. A survey by Forsee based on 21,000 responses has come up with some interesting results on the use of mobiles in stores. The top finding is that 65% of shoppers are visiting the website of the store and their main purpose is to find out more about a product. Of course if they can't get the information they want from the stores Read more [...]

Own brand

Posted on by
You can't buy it anywhere else The only certainty of everyday low pricing (EDLP) is that margins will be very thin and few players will be successful long term. Not exactly encouraging when prices are becoming increasingly transparent and that's why so many retailers are taking a different strategy. They are increasing the range of their own brand products and getting exclusive products from suppliers. Price becomes less relevant because you can't buy them anywhere else. Retailers have Read more [...]

Smarter Promotions – The Top 8 features

Posted on by
In my last blog I made the case for smarter promotions. This blog focuses on what smarter promotion tickets look like to shoppers at the key decision point - the shelf edge. Tickets that sell  The prime objective of a smarter promotion ticket at the shelf edge is to get shoppers to make a purchase that they would not otherwise make. Retailers who do this well convince shoppers to buy immediately by having the right added value information on their tickets. Most importantly smarter Read more [...]

What makes eCommerce sites successful and how do we put it in stores?

Posted on by
When retailers with eCommerce sites were asked by an RSR survey which technologies they most valued two of the top three answers were Product Reviews (52%) and Product Recommendations (50%). These results are consistent with previous years’ surveys in spite of the large number of newer technologies that have since become available. Retailers with eCommerce sites know from monitoring their sites that product reviews and recommendations sell more products. According to Reevoo  there’s a 178% Read more [...]

Promotional tickets that sell

Posted on by
As retailers move closer to an omnichannel strategy we need to see what more can be learnt from the eCommerce channel and applied at the shelf edge in stores. Of course ways to increase revenue and profitability are particularly interesting. One source of information about eCommerce is a benchmark report from RSR called eCommerce 2012.  In this report RSR identified what retailers thought were the top opportunities to increase eCommerce revenues. At the bottom of the list of opportunities Read more [...]

What’s important in a new signage or ticketing system? Survey results.

Posted on by
Thanks to everyone who completed our survey and shared their comments with us. One of our objectives for the survey was to find out if there were significant differences in the views of  IT, Retail Operations and Marketing about what's important in a new signage or ticketing system.  Representatives from all three functions are involved in selecting and operating a signage or ticketing system but we discovered that their priorities are often quite different. At the top of IT's priorities Read more [...]