According to Market Force (previously known as Retail Eyes) 51% of shoppers confirmed that promotions drive them into stores. But, once in the stores are shoppers spending as much as retailers would like?  Not always. Some promotions may have missing POS, be unclear, lack key information or simply not be of much interest to shoppers in that specific store. Any of these points will reduce the ROI on a promotion. The challenge gets harder For some retailers the increasingly sophisticated Read more [...]