Tag Archives: signage

Retail is detail – customer demands increase with new technology

Posted on by
1
The least enjoyable part of most shopping experiences is queuing to pay. Once customers have made their selections they want to get out of the store as quickly and easily as possible. Some customers will even choose not to go to stores with long queues. In fact several retailers who cut the number of staffed checkouts to reduce costs have now reinstated them because their sales loses were greater than the cost savings. One solution to reducing queue sizes is self service checkouts however Read more [...]

Shelf edge is critical for brands

Posted on by
Brands are starting to pay much more attention to the messages that they give to shoppers at the shelf edge. One example is from Tim Cofer, President of Europe at Mondelez, the owners of Cadbury's and other snack brands. Tim told Marketing Week  "If we are not absolutely brilliant at the point of sale then we will not win."  Other brands are also putting a much stronger focus on the shelf edge and a number of retailers are talking to us about their own brand products too. Tim summed up the Read more [...]

Making mobile apps work in stores

Posted on by
Mobile will be an increasingly useful tool for many shoppers and retailers are right to invest in technology that will help shoppers and increase revenues. The challenge with any new technology is that it must work as expected by the shopper or they will simply stop using it. So every aspect of using a mobile needs to work smoothly. For many mobile applications once the software has been written and tested there is a good chance that it will work as expected every time. The one area that is Read more [...]

Omni-channel – bringing it alive in-store

Posted on by
A new white paper has just been published that helps retailers create an Omni-channel environment in their stores. Most major retailers have already started to implement some form of Omni-channel strategy. Their objective is to enable their customers to consistently interact with them through all of the touch points in their purchasing journey, includes both on-line and off-line. This is a major task that will impact many parts of their business and take some time to fully implement so many retailers Read more [...]

Signage – The top 5 issues for store staff

Posted on by
Signage is a recurring theme that we keep hearing about on our visits to various stores.  It's obviously a problem area for quite a number of in-store staff so we asked what specific aspects caused them the most frustration.  They were: The time it takes to sort out tickets and signage when it's sent to the store The delay, or sometimes impossibility, of getting replacement tickets Compliance and knowing which tickets are most current Dealing with all the other non ticket signage Read more [...]

Retail is detail

Posted on by
Tesco's Chief Executive, Philip Clarke, emphasised in his strategy for putting Tesco UK back on track that "retail is detail".  I'm sure that we all agree with him. The challenge for Tesco, and most other retailers, is that shoppers have increasingly high expectations about their shopping experience. They have a much lower tolerance of long checkout queues, missing price tickets, misleading promotions and poor customer service.  Not only has the base line risen but it keeps rising. For Read more [...]

Optimisation

Posted on by
With a No1 objective of raising profits without selling more items it's not surprising that most retailers are investing in ways to help them optimise pricing. Software to manage markdowns, adjust prices based on competition, demand and even weather conditions are now being more widely used or evaluated. Claims are being made of improvements to gross margin of 1-5% in certain defined segments. More than price While price is important optimisation is not just about price, or even tuning websites. Read more [...]

What’s important in a new signage or ticketing system? Survey results.

Posted on by
Thanks to everyone who completed our survey and shared their comments with us. One of our objectives for the survey was to find out if there were significant differences in the views of  IT, Retail Operations and Marketing about what's important in a new signage or ticketing system.  Representatives from all three functions are involved in selecting and operating a signage or ticketing system but we discovered that their priorities are often quite different. At the top of IT's priorities Read more [...]