Tag Archives: Tesco

Justifying in-store technology

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In-store technology provides a wide range of ways to improve customer experience and grow sales. The challenge is often building business cases for specific investments. One way to help could be to attend the Retail Bulletin conference on In-store Engagement. It has speakers and panelists from Tesco, M&S, Vodafone and a number of other big names in retail who will share their experience and viewpoints. I will be at the event so if you do decide to attend please say hello. If you can't Read more [...]

Successful retail management – 10 words from Terry Leahy

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In his new book Management in 10 Words Terry Leahy identifies the 10 vital attributes that make successful managers and great organisations. When I was doing some work for Tesco a few years ago I saw all these “words” in action and they worked well.   1. TRUTH: “Organisations are terrible at confronting the truth. It is so much easier to define your version of reality, and judge success and failure according to that. But my experience is that truth is crucial both to create Read more [...]

The big question for shoppers

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Shoppers at the shelf edge often have one nagging question. Can I get this same item cheaper at another store? If you are in a grocery store looking at branded products the answer is much more likely to be no.  All of the big grocers have some form of price matching and now Waitrose has just announced: From today, our prices on branded grocery products are now identical to Tesco’s, excluding promotions. Every day common pricing (EDCP) EDCP is simpler for shoppers as there is less Read more [...]

Retail is detail

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Tesco's Chief Executive, Philip Clarke, emphasised in his strategy for putting Tesco UK back on track that "retail is detail".  I'm sure that we all agree with him. The challenge for Tesco, and most other retailers, is that shoppers have increasingly high expectations about their shopping experience. They have a much lower tolerance of long checkout queues, missing price tickets, misleading promotions and poor customer service.  Not only has the base line risen but it keeps rising. For Read more [...]

To own brand or not to own brand, that is the question?

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An increasing number of retailers including M&S, Halfords, Tesco and B&Q are putting much more focus on own brand products.  The logic is that the price to customers can be reduced because the producers of the product can not charge a brand premium to the retailer. The big question is how successful will retailers be in promoting and positioning their own brands against each other and the main stream brands in their own stores? Historically several retailers started out very well with Read more [...]