Tag Archives: tickets that sell

The Amazon effect – how to capitalise on it in retail stores

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Amazon really understand how to give shoppers lots of reasons to buy. Bricks and mortar stores can also use those techniques to sell more at the shelf edge. To find out how to get more effective promotions and offers in your stores using tickets that sell download the latest white paper from Pierhouse. Please let us have your feedback.   Read more [...]

What M&S, McDonalds and Harrods are doing in-store

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Major retailers such as M&S, McDonalds and Harrods are making significant changes in their stores.  This is what they said at the Retail Bulletin In-Store Engagement Conference in July 12. Claire Zuurbier, Workstream Lead New Channels Marks and Spencer M&S want to be: The leading Multi-channel Retailer in the world by 2014 The New Channels team started two years ago with three people. It now has 50. The first project from the new CEO was “put big screens in stores”. The team Read more [...]

Why shoppers use mobiles in stores. Is it showrooming?

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Some retailers were concerned about shoppers using mobiles in their stores for showrooming.  But, what do shoppers actually use mobiles for?  The results may surprise you. A survey by Forsee based on 21,000 responses has come up with some interesting results on the use of mobiles in stores. The top finding is that 65% of shoppers are visiting the website of the store and their main purpose is to find out more about a product. Of course if they can't get the information they want from the stores Read more [...]

Own brand

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You can't buy it anywhere else The only certainty of everyday low pricing (EDLP) is that margins will be very thin and few players will be successful long term. Not exactly encouraging when prices are becoming increasingly transparent and that's why so many retailers are taking a different strategy. They are increasing the range of their own brand products and getting exclusive products from suppliers. Price becomes less relevant because you can't buy them anywhere else. Retailers have Read more [...]

Smarter Promotions – The Top 8 features

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In my last blog I made the case for smarter promotions. This blog focuses on what smarter promotion tickets look like to shoppers at the key decision point - the shelf edge. Tickets that sell  The prime objective of a smarter promotion ticket at the shelf edge is to get shoppers to make a purchase that they would not otherwise make. Retailers who do this well convince shoppers to buy immediately by having the right added value information on their tickets. Most importantly smarter Read more [...]

What makes eCommerce sites successful and how do we put it in stores?

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When retailers with eCommerce sites were asked by an RSR survey which technologies they most valued two of the top three answers were Product Reviews (52%) and Product Recommendations (50%). These results are consistent with previous years’ surveys in spite of the large number of newer technologies that have since become available. Retailers with eCommerce sites know from monitoring their sites that product reviews and recommendations sell more products. According to Reevoo  there’s a 178% Read more [...]

Promotional tickets that sell

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As retailers move closer to an omnichannel strategy we need to see what more can be learnt from the eCommerce channel and applied at the shelf edge in stores. Of course ways to increase revenue and profitability are particularly interesting. One source of information about eCommerce is a benchmark report from RSR called eCommerce 2012.  In this report RSR identified what retailers thought were the top opportunities to increase eCommerce revenues. At the bottom of the list of opportunities Read more [...]

Shelf edge success

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Congratulations to all of the bricks and mortar stores who in spite of the doom and gloom in the press have worked really hard to make 2011 as successful as they possibly could.  It’s not been easy. Looking back on 2011 it’s clear that the most successful retailers focused on business fundamentals and improving customer experience for their shoppers.   No doubt the same will be true in 2012. The challenge of course is to get shoppers to buy more in-store.   At the start of 2011 the main Read more [...]

Shelf edge power – Why buy me?

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Faced with a range of similar products, all with clear price tickets, customers at the shelf edge decision point look for clues about which product to buy. Unless they have some preconceived opinions or influences their main guide, whether we like it or not, is price. In their heads they rapidly categorise the cheapest, dearest and roughly what's in the middle. Depending upon the specific product category and a number of other personal variables they make their selection or, do the worst thing Read more [...]