Most major retailers operate a concept of product and price bands linked to demographics, but the vast majority of their promotions are featured nationwide.  In many stores and for many products nationwide promotions work well, but in some specific stores they are far less effective.  In fact, they could result in no benefit at all to the retailer and brand because they are not hitting the intended target shoppers. The answer is to only feature the right promotions at the right stores. This Read more [...]