Customers Overcharged by Out of Date Offers

The BBC has investigated and reported that Tesco customers were charged for out of date offers in 66% of stores they visited1. Promotions were advertised…

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Is anything more important than a price ticket?

The purpose of any type of point of sale (POS) from simple price tickets to complex displays is to provide customers with a level of…

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Value

Mary Portas said retail is all about Experience, product and service. Difficult to argue with but in todays retail environment there is another factor that…

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Customers want better promotions

The Grocer and the press are giving a lot of coverage to the importance customers give to clear pricing and quality offers. What can retailers…

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Convenience stores – competing with the big four supermarkets

According to a report in The Grocer the big 4 have opened nearly 10% more convenience stores year on year. That’s nearly three times the…

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Price promotions

Sometimes we need to remember that the prime objective of a promotion is to promote a product – not its price. Over use of price…

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Coupons can be dangerous

As the UK continues to ramp up the use of coupons it’s worth bearing in mind a story from the USA who have been much…

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In-store promotions

Promotions in many retailers have traditionally operated on a three weekly cycle. This worked well in the past but with a much greater percentage of…

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Shelf edge power – No1: How much?

We spend a lot of time talking to retailers about the power of communicating with customers in various ways at the shelf edge.  To us the…

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