Customers Overcharged by Out of Date Offers

The BBC has investigated and reported that Tesco customers were charged for out of date offers in 66% of stores they visited1. Promotions were advertised…

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Sticky Brand versus In-store Messages

The retail market is extremely competitive not only for retailers but brands as well. According to Marketing Week the answer to success for brands is…

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When is a special offer not so special?

A big shake up at the shelf edge is underway for retailers in the grocery sector.  The Buy One Get One Free promotions that we…

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Making mobile apps work in-store

Mobile will be an increasingly useful tool for many shoppers and retailers are right to invest in technology that will help shoppers and increase revenues.…

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Promotions – Maximising ROI

According to Market Force (previously known as Retail Eyes) 51% of shoppers confirmed that promotions drive them into stores. But, once in the stores are shoppers spending as…

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Does spending money on point of sale drive sales?

In RetailWeek on 24 June, 2011  the question was asked: In the current economic climate does spending money on point of sale materials still drive…

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