Customers Overcharged by Out of Date Offers

The BBC has investigated and reported that Tesco customers were charged for out of date offers in 66% of stores they visited1. Promotions were advertised…

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When is a special offer not so special?

A big shake up at the shelf edge is underway for retailers in the grocery sector.  The Buy One Get One Free promotions that we…

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Dynamic pricing and price elasticity

Dynamic pricing is often touted as a must have for all retailers, but if all products were priced this way the race to the bottom…

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Why customers leave without buying – Results from our survey

Price is only the number three reason why shoppers are likely to leave a store without buying anything – according to the latest shopper survey…

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Is anything more important than a price ticket?

The purpose of any type of point of sale (POS) from simple price tickets to complex displays is to provide customers with a level of…

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Value

Mary Portas said retail is all about Experience, product and service. Difficult to argue with but in todays retail environment there is another factor that…

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Customers want better promotions

The Grocer and the press are giving a lot of coverage to the importance customers give to clear pricing and quality offers. What can retailers…

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Promotions that drive shoppers away

Some retailers provide excellent offers and promotions to help their customers make the best buying decisions.  Others don’t.  What can they do to improve? A…

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Own label products can make shoppers go elsewhere

Own label products can be good for retailers by increasing profits and good for customers by reducing prices. But, retailers can pay a heavy price…

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Customers feel misled by supermarket prices – according to Which? research

Retailers are making large investments in their stores to improve customer experience and get customers to buy more in stores, but unit pricing can frustrate…

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