Customers Overcharged by Out of Date Offers

The BBC has investigated and reported that Tesco customers were charged for out of date offers in 66% of stores they visited1. Promotions were advertised…

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Importance of well-informed customers & clear signage

With the introduction of the new code of practice for airport retailers and 55% of customers saying easy access to information and support can make…

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Sticky Brand versus In-store Messages

The retail market is extremely competitive not only for retailers but brands as well. According to Marketing Week the answer to success for brands is…

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Influencing decisions at the shelf edge

According to IDG 19% of convenience store shoppers say their purchasing decision has been influenced by shelf edge signage. The majority of the 1,000 shoppers…

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Why customers leave without buying – Results from our survey

Price is only the number three reason why shoppers are likely to leave a store without buying anything – according to the latest shopper survey…

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Promotions that drive shoppers away

Some retailers provide excellent offers and promotions to help their customers make the best buying decisions.  Others don’t.  What can they do to improve? A…

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Retail is detail – customer demands increase with new technology

The least enjoyable part of most shopping experiences is queuing to pay. Once customers have made their selections they want to get out of the store as…

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How Amazon get customers to buy

Amazon know how to give shoppers lots of reasons to buy but, physical stores can also use those techniques to sell more at the shelf…

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Customers feel misled by supermarket prices – according to Which? research

Retailers are making large investments in their stores to improve customer experience and get customers to buy more in stores, but unit pricing can frustrate…

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Retail priorities for 2013

Now is the time that many retailers plan their budgets for the next year but with tight trading conditions and ever more ways to spend…

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