Customers Overcharged by Out of Date Offers

The BBC has investigated and reported that Tesco customers were charged for out of date offers in 66% of stores they visited1. Promotions were advertised…

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When is a special offer not so special?

A big shake up at the shelf edge is underway for retailers in the grocery sector.  The Buy One Get One Free promotions that we…

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Notes on RetailBulletin MultiChannel Conference Feb12

Another excellent event put together by Retail Bulletin. The top message was that mobile is seen as the vehicle that linked together on-line and off-line…

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Effective offers

Most major retailers operate a concept of product and price bands linked to demographics, but the vast majority of their promotions are featured nationwide.  In…

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Mobile at the Summit

On 27 September I joined over 100 retailers at The Retail Bulletin Mobile Summit in London. Definitely a worthwhile trip. The presentations from Waitrose, Tesco,…

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