Customers want better promotions

The Grocer and the press are giving a lot of coverage to the importance customers give to clear pricing and quality offers. What can retailers…

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Promotions that drive shoppers away

Some retailers provide excellent offers and promotions to help their customers make the best buying decisions.  Others don’t.  What can they do to improve? A…

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How Amazon get customers to buy

Amazon know how to give shoppers lots of reasons to buy but, physical stores can also use those techniques to sell more at the shelf…

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Price promotions

Sometimes we need to remember that the prime objective of a promotion is to promote a product – not its price. Over use of price…

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Why shoppers use mobiles in stores. Is it showrooming?

Some retailers were concerned about shoppers using mobiles in their stores for showrooming.  But, what do shoppers actually use mobiles for?  The results may surprise…

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What’s important in a new signage or ticketing system? Survey results.

Thanks to everyone who completed our survey and shared their comments with us. One of our objectives for the survey was to find out if there were…

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Shelf edge power – Why buy me?

Faced with a range of similar products, all with clear price tickets, customers at the shelf edge decision point look for clues about which product to buy.…

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Why do customers hate offers?

51% of customers chose a product they thought was on offer but wasn’t. This finding was the result of a survey just carried out by…

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