Why use electronic shelf labels?
Some retailers justify electronic shelf labels with the potential cost saving in staff time and reduced printing costs. From an ROI perspective many retailers have found it hard to justify the store wide replacement of printed signs with electronic shelf labels. Stores also looked bland and less interesting without colourful printed signage. However, internal justifications are changing and increasingly being based more on the potential to increase revenue and profitability in specific areas of stores. Examples include time of day offers where the offers change as different types of shoppers visit the store or dynamic pricing on certain products such as fresh fruit based on stock levels or weather conditions. Big data and other analytic implementations are high on the retail agenda and electronic shelf edge labels provide an effective mechanism for enabling retailers to action this insight at the shelf edge to make real-time retail a reality.
Combining Paper & Digital Content
Soon most stores will have a blend of printed and digital shelf edge labels at the shelf edge and it’s vital for both forms of customer communication to work together from the outset. NetTickIT meets this need because it outputs information not just to printers but also to electronic shelf labels and other digital devices.
Utilising NetTickIT software in conjunction with ESLs ensures that printed point of sale and electronic shelf labels are in sync and compliance is not put at risk.
Pierhouse understand ESLs and have been demonstrating how easily NetTickIT connects to Displaydata, Pricer and all major ESL hardware for several years.
John Lewis & ESLs
John Lewis has a reputation for outstanding quality and innovation and is at the forefront of delivering a first class omnichannel strategy. As part of this strategy, John Lewis chose to trial our NetTickIT software with DisplayData’s ESL technology to automate frequently changing price and product information in-store, enabling Partners to deliver the high quality customer service on which John Lewis’ reputation has been built. This delivered compliance between the point of sale and the shelf edge. Our NetTickIT software added functionality including data analysis, calculations, formatting and previewing of the output.
The trial covered 300 SKUs in the consumer electronics department of the John Lewis Exeter branch, including free-standing, table-top and perimeter prong merchandise for four months.
The Red Button Demo
To illustrate how well NetTickIT integrates with electronic shelf labels and other digital devices Pierhouse created the red button demo. It visually shows how easy it is for the marketing team at head office to make changes to promotions and prices across the whole estate. Prices change on the electronic shelf labels, new printed tickets come out of store printers and a lot more too. Pierhouse would be pleased discuss how electronic shelf labels could best be applied in your stores.
For a personalised demo, please contact us.