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Driving profits at Foremost Golf

As one of the biggest golf retail and marketing groups in the world, Foremost provides its members with extensive business support which includes best cost procurement, marketing and retail expertise from recognised industry experts and comprehensive digital/in-store marketing programs. They also provide other services such as Epos and central invoice administration to help members improve the service they give to their customers. As Paul Hedges, Foremost CEO, commented, “Our objective is to keep finding new ways to save members time and resources so golf professionals can spend more time advising golfers on the products that are right for them.”

Head of membership services & company retail consultant, Peter Durham, identified that an improved ticketing system could be another way to save time and improve processes in their members’ stores. The current system, although ideal for store signage, did not lend itself to “shelf edge” ticketing. Durham stated “Our members want an improved ticketing system that would save them time whilst helping their customers’ make buying decisions, resulting in increased sales.”

After researching the market Foremost found that NetTickIT from Pierhouse best met their needs. Peter Durham stated, “Our criteria was to buy a high quality solution that would meet our members’ requirements both today and in years to come. NetTickIT just stood out from the competition with ‘easy to use’ automated templates powered by our extensive product database, plus the ability to personalise and create their own in-store identity”.

“We are very excited about the prospect of providing a ticketing solution that will bring our members alongside retailers such as Waitrose who are also a NetTickIT user.”

All Foremost members have the ability to gain access to the NetTickIT web based ticketing system that will help transform the look of their stores and generate more sales.

“NetTickIT just stood out from the competition with ‘easy to use’ automated templates powered by our extensive product database, plus the ability to personalise and create their own in-store identity”.

Peter Durham – Head of membership services & company retail consultant

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Company profile

Headquarters:Berkshire, UK
Industry:Sports
Number of Members:980
Annual Revenue:£28 Million
Website:Click here

Challenge

  • Foremost wanted a more flexible ticketing for its professional PGA members, improving in-store processes and driving sales uplift at the shelf edge.

Solution

  • Foremost chose NetTickIT for its flexibility, automation and personalisation options, delivering high quality ticketing for its members.