In-store ticket printing at Harveys reduces costs and increases flexibility
Harveys operates 150 furniture stores and has a strong value for money proposition so it's vital for them to manage all their costs.
The process for producing and distributing their offers, product information and price tickets was slow and errors were costing them money.
Harveys were using an external supplier to manually create the artwork for all of its tickets and offers. They then printed a complete set of all the POS and sent it to each of the 150 Harveys stores. For each promotion the stores were receiving identical packs of tickets and POS irrespective of the size of store or types of display they had. Staff in each store had to spend time going through all of the tickets to work out which tickets were appropriate for their particular store. Harveys estimated that around 30% of all ticket packs were wasted. The whole process was manual and time-consuming resulting in frequent errors.
The solution was NetTickIT from Pierhouse. NetTickIT automated all of the artwork, cutting production time from days to minutes. Head office staff could make decisions on price and offers and have them in stores within hours. NetTickIT's automated artwork feature also had the benefit of ensuring that all POS was on brand and legally compliant. NetTickIT also enabled Harveys to print all POS in-store which eliminated distribution time and reduced costs. NetTickIT ensures that each store can only see what's relevant to them and they can easily print replacements for lost ticket knowing that they always have the most up to date version of every piece of POS.
The business benefits are:
- Reduce overall cost of ticket production and distribution
- Increased efficiency
- Reduce labour costs
- Increase automation and dramatically reduce errors
- Increase flexibility to react quickly to local or market changes
NetTickIT uses the existing spreadsheet formats for all the product menu item details and associated price points so implementation was very easy. So easy that NetTickIT was introduced and rolled out overnight to all stores. The solution allows all stores to access any released Head Office event and to select additional POS, build a print queue and print a range of ticket formats including menu lists of product families. NetTickIT automated the artwork, enabled proofing centrally and manages releases to store on a date effective basis. Harveys also now have the ability to vary the price of product by store.
As NetTickIT is browser based there is no requirement for any store based servers. This means that any store simply logs in to receive only the offers and tickets that they need.