Mobile Phones & QR codes
Mobile is playing a key role in multichannel retailing and improving customer experience on-line and off-line too. However a big concern for some retailers is how to capitalise on customer's use of smart phones but stop them from purchasing the product on the shelf in front of them from a competitor’s web site. One tool that helps a large number of retailers is QR codes but creating them and keeping them up to date can be difficult. NetTickIT with Infinite Shelf Edge can help. It produces thousands of QR codes in minutes and fully integrates them into all signage.
Infinite Shelf Edge QR codes
Infinite Shelf Edge™ is powered by NetTickIT and enables you to make as much information available at the shelf edge as your customer wants - without limitation. All key product information that can help close a sale such as description, related products, how to guides, price or offers are managed by Infinite Shelf Edge™ and accessed through displayed QR codes. Your shopper gets all the information they need on their mobile phone or other mobile device.
Infinite Shelf Edge™ can automatically generate QR codes for all the products that you sell and produce tens of thousands of QR codes in minutes for local in-store printing. It will even produce store specific codes for each product to help you track customer interest on a store by store basis.
The QR code scanned by a customer's mobile contains a link to a website or text that tells the customer a lot more about the product. Information can be sent directly to the mobile or via a specific web address so that scan data can be collected and analysed or customer specific offers made.
A printed QR code on the shelf edge has the big advantage that if a products specification changes the printed code does not need to be changed as the information will be changed on the QR code landing site. It also enables offers to be targeted as well as made and withdrawn quickly.
There are lots of ways to deploy QR codes and Pierhouse can advise you about what works best as well as advising you on what not to do. Pierhouse are also happy to talk with you and your marketing agency or managed print services supplier to get the most out of the deployment of QR codes.
Infinite Shelf Edge™ encourages customers to buy in store because they can see all the information they need to make a buying decision on their mobile phone via a QR code.
