According to research from BI Intelligence there will be 4.5 million active beacons by the end of 2018, with 3.6 million in retail use. More than $138 million is expected to flow in through retail sales at stores that have leveraged beacons.  With 50 of the top 100 US retailers already investing in proximity marketing this is a key area on the retail agenda for 2016.

So what is proximity marketing and how can it help drive your retail bottom line as part of an integrated in-store promotional and ticketing strategy?


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