Today’s retail customers demand convenience – what they want, when they want it, wherever they want it. The buying journey has blurred and retailers need to connect with customers across all physical and digital channels, providing a seamless experience. The physical store remains at the centre of this journey supported by digital channels, and retailers with a physical and digital presence are winning the market share. Smart in-store signage is the lynchpin between the customer and these channels, bringing instant solutions to retailer goals and laying a foundation of connectivity for future innovation.
Read about the trends in and the key role that smart in-store signage has to play in our thought leadership report The_Seamless_Shopper