Smart in-store signage for Toy retailers
The global toy market is predicted to reach $100bn by the end of 2015. Euromonitor projects a 2.7 percent compounded annual growth rate from 2014 to 2019. Construction toys and toys-to-life product lines are the hottest in the traditional toys category, whilst the video games sector has experienced phenomenal growth.
It is a highly innovative sector, with many new product launches per year and a sector that is impacted by seasonality of products. The market is evolving to meet the new generation customer base where showrooming and product interaction is becoming increasingly important. Communication, mobile and computer technology has impacted customer buying behaviour and the way customers are looking to interact and try new products.
Pierhouse understands these challenges and can help retailers to drive sales lift and implement in-store marketing programmes quickly. Speak to us today for more information.